The final design I chose for my Durham Fashion Week project was a mixture of all the styles I experimented with. I used a high fashion image and a very stylish logo which I felt met the brief requiirements. I added texture and expermented with the levels and effects of the photograph in order to give a slight grungy look to the overall poster, making it stand out and also keeping it in trend. I also cut up the image to create an almost collage-like effect, which also added to the grungy tone, without taking away the high fashion and stylish effect, I feel the overall poster design is very modern and meets the brief requirments most out of all of my designs. I kept this sleek look throughout the website designs, making the main focus the fashion photography. I also designed two landing pages one male and one female, which again makes the designs more gender neutral, rather than focusing mainly on women.
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