Digital Applications - D&AD It's Nice That

This brief, set by It’s Nice That via D&AD. The brief required a new and exciting ways to stay engaged with their original audience. This could be produced through a poster campaign, a publication, an event, an app or something completely new and innovative. They wanted to spread their commitment to showcasing great work in an information overloaded university world. I wanted to create a poster campaign, which I could use to enter for the brief, as well as use to personally improve my own digital skills.

I created three somewhat similar posters for this brief, each depicting different sceneries. I chose this particular design, as I wanted to take the ‘world’ aspect of their brief and develop it. I like how stylized these designs turned out and feel they appeal to the very wide target audience, which included students, teachers/lecturers, as well as those who don’t know what ‘It’s Nice That’ is. I feel the vector art is quite a broad style and the bright colours throughout help to make the posters stand out. What I would like to further develop is the message its self as this was simply a quote running across the top of each poster. I feel these could be adapted to really promote the message of the company more, however, the fact the posters aren’t too obvious also draw in the attention, and interest, making the audience enquire further.  Throughout this project I improved my skills within Adobe Illustrator, which I had previously lacked beforehand. In particular, I worked mainly with vectors and the appearance palette and felt considerably more comfortable with the programme after the project.

Muffin Break Vouchers

I am currently working part-time at Muffin Break, a coffee shop. As a company we get approached regularly by charities requesting a basket of muffins to give away as a prize for raffles. This sometimes becomes an issue and my boss asked me if I could design a voucher which we could instead give to the winner so they could come in store and receive a free any size coffee and muffin for two. I came up with the following designs:

For these designs I tried to replicate the current, recent graphic design trends within the company with the colour scheme and hand rendered type.

Packaging Design - Urban Outfitters

My newest brief is to develop and produce a shipping packaging design for one of the following online stores: Phonica Records, NET-A-PORTER/MR-PORTER, Urban Outfitters, Fortnum & Mason or Space NK Apothecary.

The packaging should inform, inspire the imagination and also articulate the nature of the products sold by the company. I am to consider things such as boxes, sleeves, tubes, plastic bags, branded tape/ribbon, envelopes, branded tissue, bubble wrap/other alternative, stickers/ink stampers, and a 'documents enclosed' solution.

After briefly researching a little about each of the different companies I decided to choose Urban Outfitters. This appealed to me most as I am personally interested in the company and I feel I could really have some fun with this particular brief as I love the style of the brand.

I began to tackle the brief by conducting some research. I first found images from a company magazine and took images from the website and of a range of products which they sell. I then went on to research current packaging designs as well as competitor brands and their packaging. A lot of my images I put into my sketchbook and also on my Pintrest account, http://pinterest.com/alisonwaltham.
I continued to carry out research by looking into the brand logos and a range of different typefaces which suit the brand and its personality then dived in to some initial ideas.

Newcastle Medical Photography Department

I was asked to produce some logo ideas for the medical photography department within the Newcastle RVI. The logo had to give the department an identity and stand out so I didnt want to go down the conventional route of images of cameras etc. There were no restrictions on colour or type other than making sure it was legible so I began by doing a bit of research.

I first looked at different parts of a camera so I could incorporate that into the logo rather than just an obvious camera. I also did a little research into photography and aperture.

I then looked mainly at Damien Hirst and his Pharmacy work to get a feel for a style of type and colour.

After my research I began to produce some very rough design ideas on Photoshop of things which just came straight into my head. I also experimented a little with some different layouts, fonts and colours. 

I began to develop these rough ideas further and produced the following designs

Subeaze - Live Brief

Subeaze is a new sub-contracting company. I was asked to design their logo which included the full url of their website 'subeaze.com'. I designed the logo using a colour scheme which is seen throughout construction graphics such as black, yellow, orange, green etc. I also wanted the logo to be quite masculine and bold again in order to reflect the company and also make it stand out. I designed a few different logos and settled on the following design.

I thought this final design was quite successful, however, it is too obvious and I think a logo which goes further between the lines would be more imaginative and more successful. I could develop this further and play around with shapes in order to make it more individual.