Newcastle Medical Photography Department

I was asked to produce some logo ideas for the medical photography department within the Newcastle RVI. The logo had to give the department an identity and stand out so I didnt want to go down the conventional route of images of cameras etc. There were no restrictions on colour or type other than making sure it was legible so I began by doing a bit of research.

I first looked at different parts of a camera so I could incorporate that into the logo rather than just an obvious camera. I also did a little research into photography and aperture.

I then looked mainly at Damien Hirst and his Pharmacy work to get a feel for a style of type and colour.

After my research I began to produce some very rough design ideas on Photoshop of things which just came straight into my head. I also experimented a little with some different layouts, fonts and colours. 

I began to develop these rough ideas further and produced the following designs