Personal Branding

 I began creating my own logo by doing a few rough sketches of some ideas which came straight to mind. I then scanned in some of the rough designs which I liked most and began manipulating them in photoshop to create the logo. The first design features my initials in a swirly, lower case hand written type. I traced this with the pen tool to create a smooth, black line. I then developed this further by incorporating the circle and experimenting with different colour choices. I repeated this process with a different design, the upper case 'AW'. I preferred this design as I thought it looked more effective.

I finally settled on the bottom left design. It is obvious that the letters are 'AW', however, the handwritten type makes it more individual and personal to myself and makes the letters look more interesting. I chose to use the pastel blue colour in my final logo as I personally thought it worked best.