Typographic and Editorial Design - Ministry Of Sound Brief

I was given the choice of two different briefs, one provided by Pentagram, the other by Ministry Of Sound, which I chose. The brief was to produce 3, typographical A2 outdoor posters which could be landscape or portrait, that would act as a 3 month advertising campaign for Ministry Of Sound's London event, 'Saturday Sessions'.

I was to communicate a clear, conceptual theme or idea based around the club or music and I could be as literal or as abstract as I wished.

Guidance was given on the logo, content and colour scheme, however, the type choice and size was up to me. I also had to communicate the dates, DJ's and brand very clearly and concisely, therefore the typography should strike a balance between expression, experimentation and legibility. The poster would also be outdoors therefore may often been seen by passers by or moving vehicles therefore impact was key.

My target audience was clubbers and dance music lovers aged around 18-30 years.

I began by researching some designers famous for their typography experimentation, such as David Carson and Andrea Tinnes. I continued my research by then collecting images of exsisting Ministry Of Sound graphics and Saturday Sessions posters and researching designers and companies who had previously designed for Ministry Of Sound such as Pawel Admek, Naju and Studio Output.

After my research I began to design some poster ideas.

MY FINAL DESIGNS

I decided to use these as my final 3 designs and I personally thought out of my designs that these met the brief requirements the most successfully and looked the most interesting. I wanted to keep the same design throughout the 3 posters as this created a link between all three, making the advertising campaign flow. By changing the colour behind the logo this made it easy to associate the different months and posters by their particular colour.