I decided to look into the work of a designer who has previously designed for Ministry of Sound to gain inspiration. Common characteristics I noticed include:
- a heavy use of bold, bright colours throughout, which really catch your eye and make the designs aesthetically pleasing.
- Fonts used tend to be sans serif, very easily legible and very modern.
- A mixture of weights throughout the fonts in order to make certain parts of the image and text stand out more.
- A heavy use of geometric shapes which makes the image look futuristic.
- Interesting use of mixed media in some designs, more original and imaginative.
- Contrast of brighter colours against darker backgrounds which brings certain parts of the image forward.
- Basic shapes and colours make the posters easy to read and seem quite simplistic but there is actually a lot more to them such as layers and effects applied.
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