Wednesday, 17 October 2012

Packaging Design - Urban Outfitters

My newest brief is to develop and produce a shipping packaging design for one of the following online stores: Phonica Records, NET-A-PORTER/MR-PORTER, Urban Outfitters, Fortnum & Mason or Space NK Apothecary.

The packaging should inform, inspire the imagination and also articulate the nature of the products sold by the company. I am to consider things such as boxes, sleeves, tubes, plastic bags, branded tape/ribbon, envelopes, branded tissue, bubble wrap/other alternative, stickers/ink stampers, and a 'documents enclosed' solution.

After briefly researching a little about each of the different companies I decided to choose Urban Outfitters. This appealed to me most as I am personally interested in the company and I feel I could really have some fun with this particular brief as I love the style of the brand.

I began to tackle the brief by conducting some research. I first found images from a company magazine and took images from the website and of a range of products which they sell. I then went on to research current packaging designs as well as competitor brands and their packaging. A lot of my images I put into my sketchbook and also on my Pintrest account, http://pinterest.com/alisonwaltham.
I continued to carry out research by looking into the brand logos and a range of different typefaces which suit the brand and its personality then dived in to some initial ideas.

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