Yesterday the graphic design and advertising courses went on a trip to Edinburgh to visit 3 different advertising agencies in order to gain and insight on the design industry.
Our first stop was Newhaven. One of their biggest and main clients is Tennents Lager and they also created work for the Scottish Government which was nominated for a D&AD yellow pencil. We were invited for a tour around the agency which was a very helpful insight and the agency itself had a very positive and friendly atmosphere. It was clear that after receiving a talk from the creative director and some of the currently designers at the agency, that they were all very enthusiastic and passionate about their work and careers.
The second stop was Leith Agency which was actually located on its own boat. We were invited into their boardroom which we were then shown a whole range of their very successful work, including a set of adverts they had created for Aldi and Irn Bru. We were then given a talk from themselves about their journeys into the industry which was of course very inspiring.
Our final stop was at Story. Here, we were given short talk about the agency themselves and a bit of background information before being set our own mini brief. We were split into small groups and given an hour to come up with a name and advertising campaign for an insect repellent. This was an interesting task and allowed me to improve my group work skills and gave me the opportunity to work with new people I didn't know. We then had to pitch our idea to everyone else and the end of the hour, which was in fact my first time actually pitching an idea in front of a group of others. This was an interesting visit and although it was focused on advertising, rather than graphic design, it was a positive experience and helped me to think outside the box and learn new skills.
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