Vidotto mainly designs film posters. The style throughout all of these designs is very minimalist however work very effectively. Vidotto makes the designs more interesting by reading between the lines and picking out certain symbols which represent the film and are recognisable by all audiences; in particular those who have already seen the film will understand the images he uses. Vidotto has also added a creased paper texture to these designs which makes the final image a little more individual and interesting, than a plain, basic image would be. Vidotto has also very carefully chosen his colour palettes in these designs in order to stay relevant to the film and its themes and work well with the symbols he has used. Although the designs seem quite basic, it’s obvious that a lot of thought has gone into the final images. These designs are very modern and work best as film posters or book covers as they pick out a particular symbol to represent them which works very effectively.
These designs are quite simple and it is possible that they have been created completely in a digital programme such as Illustrator as all of the lines and shapes are very crisp and precise. However, they may have also been originally sketched out then traced and manipulated in Photoshop or Illustrator afterwards in order to create that very crisp feel.
I like how these designs seem quite basic, yet are very effective due to the imaginative images used to represent the film. I also like how there are no outlines to the images, this makes the designs look more original, bold and keeps the design looking less like an obvious cliché.
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