AW Graphics

Wednesday, 17 October 2012

Packaging Design - Urban Outfitters

My newest brief is to develop and produce a shipping packaging design for one of the following online stores: Phonica Records, NET-A-PORTER/MR-PORTER, Urban Outfitters, Fortnum & Mason or Space NK Apothecary.

The packaging should inform, inspire the imagination and also articulate the nature of the products sold by the company. I am to consider things such as boxes, sleeves, tubes, plastic bags, branded tape/ribbon, envelopes, branded tissue, bubble wrap/other alternative, stickers/ink stampers, and a 'documents enclosed' solution.

After briefly researching a little about each of the different companies I decided to choose Urban Outfitters. This appealed to me most as I am personally interested in the company and I feel I could really have some fun with this particular brief as I love the style of the brand.

I began to tackle the brief by conducting some research. I first found images from a company magazine and took images from the website and of a range of products which they sell. I then went on to research current packaging designs as well as competitor brands and their packaging. A lot of my images I put into my sketchbook and also on my Pintrest account, http://pinterest.com/alisonwaltham.
I continued to carry out research by looking into the brand logos and a range of different typefaces which suit the brand and its personality then dived in to some initial ideas.

Saturday, 15 September 2012

Project Attire

A friend of mine was recently thinking of beginning his own clothing business. Everything is still currently on the drawing board, but he really wanted me to help get things started by designing a logo for him, to give him a little more motivation to get everything going. I was told the company would begin with selling t-shirts, vests, jumpers and hoodies with various different designs. I thought I would design quite an intricate, aesthetically pleasing logo so the logo its self could be a design for some of the items, maybe large across the middle, or small in an upper left corner of the apparel. As well as the logo being pleasing to look at, I also wanted to follow trends and still reflect the brand personality. My personal favourite logo is the circular one wiht the zig-zag outside border.

Thursday, 17 May 2012

Work Based Learning - Personal Brief Final Designs

For my final logo design I wanted to stay close to their current logo, using the characteristic helmet as this is quite individual and the band are known for this helmet and the red and blue colour scheme. However, updated the logo by adding a slight gradient and drop shadow. I then also used this particular typeface as the font for the band as I thought it looked very modern due to the low weight of the font and the way the 'A' and 'E' are different to average fonts. I wanted a very modern feel as this reflects the music genre.

I then chose to use these designs as the final two ep covers as I felt they were most successful out of the rest of my designs. The beige design is simplistic, yet the textures add more to the design making it a lot more interesting. The beige colour scheme is also a bit different and not usually seen on artwork for the particular dub-step genre, however, I feel it works particularly well with this design and it makes the logo really stand out. The second design really reflects the EP title with the use of the rainbow gradient. Also, the star and smoke brushes and textures add depth and make the final design a lot more interesting. This space theme is seen a lot throughout current dub-step graphics as its quite futuristic and modern, just like the music genre is.

I decided to go with these two poster designs due to the fact that they were the most successful as posters. The text stands out against the background in order to attract the audiences attention yet the designs themselves are also interesting due to the layers. I built up layers of colours and stars and lights to represent the atmosphere of the events and reflect the style of music.