Monday 12 November 2012

Alternative Techniques - Research Task

My next module will be largely self directed and will focus on broadening and extending my skills. I have been asked to reflect on my graphic design practise to date and identify a preferred area of expertise, (editorial, typography, graphic illustration, branding, packaging, etc.) mine being graphic illustration.
I will begin by researching into developments of graphic illustration, then work of specialist practitioners, trend prediction/forecasting and job specifications.

My project will be structured around the completion of a negotiated live brief, a live brief, or a practice enriching self directed project. On completing this project/projects I need to concentrate on developing and documenting a complement of new skills. The project will be a host which I will exploit to the advantage of extending my skills set.


On the completion of my research I will complete a SWOT analysis (strengths, weaknesses, opportunities and threats).

Strengths: My personal strengths lie within graphic illustration and I feel rather comfortable with Photoshop which has been my main programme of choice to use for many years.

Weaknesses: As I tend to be a lot more comfortable with Photoshop I neglect other programmes, such as Adobe Illustrator, which I feel restricts my work as if I had more skills on different programmes I would be able to utilise a range of different techniques and improve my work.

Opportunities: This will give me the chance to really improve my portfolio in order to show off my skills and make it more industry specific. This brief also gives me the opportunity to really improve my skills in other programmes and make myself more comfortable when using them.

Threats: Other personal commitments and time constraints could prove to be threats to me during this project. In order to try and avoid such threats I must remain organised throughout and perhaps create a personal time plan to follow.

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