The brief provided by Penguin Books was to design a new cover for the novel 'One Flew Over The Cuckoo's Nest' in order to refresh the book and appeal to a new generation of readers. It was essential that I approached the design at a fresh angle and avoided the obvious cliche's and steered clear from any promotional film graphics. The audience would be all readers, both familiar and unfamiliar to the text and the cover should be effective on its own, but also work digitally on screen for e-books.
I began by researching some graphic illustrators in order to help inspire my self. I then continued my research and looked at many different existing book covers and existing covers for the novel its self. Again, from this, I learned what worked most effectively, and also what had already been done, so I could avoid that and be more imaginative and creative with my own designs.
My first designs are a lot more obvious and cliched, with the use of the metal cell door and the barbed wire fence. Although I thought these looked quite effective, they didnt particularly meet the brief as they specifically stated they wanted to see original, striking and imaginative designs. I then began thinking further and developed the designs with the squares, which represented the madness within the book, arranged as though they are a circling black hole. I settled with this final design as I thought it was aesthetically pleasing and met the brief requirements.
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