Newcastle Medical Photography Department

I was asked to produce some logo ideas for the medical photography department within the Newcastle RVI. The logo had to give the department an identity and stand out so I didnt want to go down the conventional route of images of cameras etc. There were no restrictions on colour or type other than making sure it was legible so I began by doing a bit of research.

I first looked at different parts of a camera so I could incorporate that into the logo rather than just an obvious camera. I also did a little research into photography and aperture.

I then looked mainly at Damien Hirst and his Pharmacy work to get a feel for a style of type and colour.

After my research I began to produce some very rough design ideas on Photoshop of things which just came straight into my head. I also experimented a little with some different layouts, fonts and colours. 

I began to develop these rough ideas further and produced the following designs

Personal Branding

 I began creating my own logo by doing a few rough sketches of some ideas which came straight to mind. I then scanned in some of the rough designs which I liked most and began manipulating them in photoshop to create the logo. The first design features my initials in a swirly, lower case hand written type. I traced this with the pen tool to create a smooth, black line. I then developed this further by incorporating the circle and experimenting with different colour choices. I repeated this process with a different design, the upper case 'AW'. I preferred this design as I thought it looked more effective.

I finally settled on the bottom left design. It is obvious that the letters are 'AW', however, the handwritten type makes it more individual and personal to myself and makes the letters look more interesting. I chose to use the pastel blue colour in my final logo as I personally thought it worked best.